I can confidently tell you that a virtual assistant is the BEST investment I made in 2017 and that it will be at least one of the best investments you ever make. Meet Pauline, my saving grace. Before I took advantage of a virtual assistant, my social media management strategy was all over the place. …
How a Virtual Assistant Can Save You From Social Media Hell Read More »
You’ve probably heard 10 million ways to optimize your Facebook ads by now. So have I. Yet, clearly none of them clicked because I still struggled to see any of those great results everyone was talking about. And then, I started doing my own testing, with the ad copy in particular – in addition to …
6 Silly Mistakes You’re Making with Your Facebook Ad Copy Read More »
Did you know 58% of IT buyers use social media to make tech-buying decisions? I’ll admit, creating an effective social media strategy for tech companies can be tricky. Most of these companies are B2B, and don’t always have the available options or accessibility to customers that B2Cs have. A tech company’s social media strategy needs …
7 Types of Content Every Tech Company Should Be Sharing on Social Read More »
Don’t Forget about Twitter Lists Twitter lists are like that one hair product you’ve used forever and you LOVE it. Then you get distracted by new packaging and end up buying a new product. It’s good for a while but you always come back to your “ride-or-die” product. Why am I bringing this up? Because …
5 Ways Your B2B Brand Can Use Twitter Lists to Build a Targeted Social Media Following Read More »
In my previous blog, 4 Ways You’re Killing Your Social Media Strategy, I covered 4 mistakes that are easy to fall into when it comes to social media marketing. Now that we’ve reached the final installment in this 5-4-3 blog series, I would like to end with 3 key takeaways that apply to anyone, selling any product …
3 Key Ingredients for a Successful Social Media Strategy Read More »
If you’re wondering how this post, part 2 of my 5-4-3 series, will be different from the previous post, 5 Reasons Your Social Media Strategy Sucks, it’s simple: my first blog post is targeted at beginner-level social marketers and shares common mistakes made by MOST people and businesses with respect to social media marketing. Now that …
4 Ways You’re Killing Your Social Media Strategy Read More »
