Blog - Page 3 of 5 - Bianca Lynch

Social Savvy Blog

4 Marketing Mindset Shifts to Make As a Creative

By Andrea Hughes / February 26, 2018

Posted in Guest Blog

If you’re a photographer or creative business owner like I am, then you understand that your work is EVERYTHING. Like, EV-ER-Y-THING. It’s the visual and tangible representation of all your blood, sweat, tears and heart. When you’re a creative and believe in your work, you tend to be so passionate about it that you bank […]

How a Virtual Assistant Can Save You From Social Media Hell

By Bianca Lynch / January 8, 2018

Posted in Social Media Strategy

I can confidently tell you that a virtual assistant is the BEST investment I made in 2017 and that it will be at least one of the best investments you ever make. Meet Pauline, my saving grace. Before I took advantage of a virtual assistant, my social media management strategy was all over the place. […]

5 Tips to Develop a Powerful Marketing Strategy for Your Small Business in 2018

By Jennifer Hambric / December 20, 2017

Posted in Guest Blog, Social Media Strategy

As a fellow Social Media Strategist and Marketer, I have an immense amount of respect for Bianca and her unique perspective into digital media. So you all can imagine, when she invited me to be a guest blogger in late October, I was more than elated to contribute my marketing insights. Great, right? Not really. […]

6 Silly Mistakes You’re Making with Your Facebook Ad Copy

By Bianca Lynch / November 28, 2017

Posted in Content Marketing, Facebook, Social Media Strategy

You’ve probably heard 10 million ways to optimize your Facebook ads by now. So have I. Yet, clearly none of them clicked because I still struggled to see any of those great results everyone was talking about. And then, I started doing my own testing, with the ad copy in particular – in addition to […]

10 Secrets for the Successful Content Marketing Strategist

By Suzanne Rose / October 26, 2017

Posted in Content Marketing, Guest Blog

My Content Marketing Moment of Truth My marketing moment of truth? The first one came during a product marketing meeting which I, brand new to the company, and in earnest enthusiasm had requested. We’re building a content strategy, I said to the team of three. Uncharted waters for this company, how exciting to be at […]

7 Types of Content Every Tech Company Should Be Sharing on Social

By Bianca Lynch / September 11, 2017

Posted in Social Media Strategy, Tech

Did you know 58% of IT buyers use social media to make tech-buying decisions? I’ll admit, creating an effective social media strategy for tech companies can be tricky. Most of these companies are B2B, and don’t always have the available options or accessibility to customers that B2Cs have. A tech company’s social media strategy needs […]