Social Savvy Blog

5 Tips to Develop a Powerful Marketing Strategy for Your Small Business in 2018

By Jennifer Hambric / December 20, 2017
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As a fellow Social Media Strategist and Marketer, I have an immense amount of respect for Bianca and her unique perspective into digital media. So you all can imagine, when she invited me to be a guest blogger in late October, I was more than elated to contribute my marketing insights. Great, right? Not really. […]

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6 Silly Mistakes You’re Making with Your Facebook Ad Copy

By Bianca Lynch / November 28, 2017
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You’ve probably heard 10 million ways to optimize your Facebook ads by now. So have I. Yet, clearly none of them clicked because I still struggled to see any of those great results everyone was talking about. And then, I started doing my own testing, with the ad copy in particular – in addition to […]

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10 Secrets for the Successful Content Marketing Strategist

By Suzanne Rose / October 26, 2017
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My Content Marketing Moment of Truth My marketing moment of truth? The first one came during a product marketing meeting which I, brand new to the company, and in earnest enthusiasm had requested. We’re building a content strategy, I said to the team of three. Uncharted waters for this company, how exciting to be at […]

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7 Types of Content Every Tech Company Should Be Sharing on Social

By Bianca Lynch / September 11, 2017
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Did you know 58% of IT buyers use social media to make tech-buying decisions? I’ll admit, creating an effective social media strategy for tech companies can be tricky. Most of these companies are B2B, and don’t always have the available options or accessibility to customers that B2Cs have. A tech company’s social media strategy needs […]

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How to Manage Your Most Important Social Channels in 15 Minutes a Day

By Mindi Rosser / August 1, 2017
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Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. But here’s what the gurus don’t want you to know: The toughest part about social media management is simply getting started. Identify your […]

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5 Ways Your B2B Brand Can Use Twitter Lists to Build a Targeted Social Media Following

By Bianca Lynch / July 7, 2017
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Don’t Forget about Twitter Lists Twitter lists are like that one hair product you’ve used forever and you LOVE it. Then you get distracted by new packaging and end up buying a new product. It’s good for a while but you always come back to your “ride-or-die” product. Why am I bringing this up? Because […]

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