Social Savvy Blog

10 Secrets for the Successful Content Marketing Strategist

By Suzanne Rose / October 26, 2017
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My Content Marketing Moment of Truth My marketing moment of truth? The first one came during a product marketing meeting which I, brand new to the company, and in earnest enthusiasm had requested. We’re building a content strategy, I said to the team of three. Uncharted waters for this company, how exciting to be at […]

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7 Types of Content Every Tech Company Should Be Sharing on Social

By Bianca Lynch / September 11, 2017
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Did you know 58% of IT buyers use social media to make tech-buying decisions? I’ll admit, creating an effective social media strategy for tech companies can be tricky. Most of these companies are B2B, and don’t always have the available options or accessibility to customers that B2Cs have. A tech company’s social media strategy needs […]

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How to Manage Your Most Important Social Channels in 15 Minutes a Day

By Mindi Rosser / August 1, 2017
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Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. But here’s what the gurus don’t want you to know: The toughest part about social media management is simply getting started. Identify your […]

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5 Ways Your B2B Brand Can Use Twitter Lists to Build a Targeted Social Media Following

By Bianca Lynch / July 7, 2017
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  Don’t Forget about Twitter Lists Twitter lists are like that one hair product you’ve used forever and you LOVE it. Then you get distracted by new packaging and end up buying a new product. It’s good for a while but you always come back to your “ride-or-die” product. Why am I bringing this up? […]

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3 Unexpected and Totally Awesome Ways Blogging Boosts Social Media Marketing

By Emily Crookston / June 7, 2017
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If you are consistently looking for ways to up your social media marketing game, chances are you already know business blogging can enhance your social media efforts: You know the 80/20 Rule: social media experts say that 80% of your social posts should be non-promotional, while 20% can be promotional. You know creating custom blog […]

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3 Key Ingredients for a Successful Social Media Strategy

By Bianca Lynch / May 21, 2017
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In my previous blog, 4 Ways You’re Killing Your Social Media Strategy, I covered 4 mistakes that are easy to fall into when it comes to social media marketing. Now that we’ve reached the final installment in this 5-4-3 blog series, I would like to end with 3 key takeaways that apply to anyone, selling any product […]

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