Content Marketing

copywriting for small business

5 Crazy Effective Strategies for Writing High-Converting Copy

What happens when you put moldy cheese and rotten tomatoes on an otherwise perfectly good pizza? The whole thing is ruined! Believe me, I’m a pizza-lover and there’s nothing worse than bad toppings. It doesn’t matter how expertly baked the crust is or how well the sauce has been seasoned. If the toppings are wrong, …

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relationship marketing

Relationship Marketing 101: Why You Are Your Competitive Advantage

Are you a little tired of hearing people talking about their “competitive advantage?” I am. Not because being aware of your competitors isn’t important and not because you shouldn’t be clear on your value. However, so often we forget that the human behind the product or service is the real competitive advantage. Trust me, not …

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10 Women Who Unknowingly Made Me a Better Marketer in 2018

How cliché is it to say this year has flown by?  But there’s truth in cliches. Like many people I’ve talked to, 2018 has definitely been a rollercoaster for me, but it’s one that will leave me with lasting blessings and unforgettable lessons I will always take with me in my personal and professional life. …

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