What happens when you put moldy cheese and rotten tomatoes on an otherwise perfectly good pizza? The whole thing is ruined! Believe me, I’m a pizza-lover and there’s nothing worse than bad toppings. It doesn’t matter how expertly baked the crust is or how well the sauce has been seasoned. If the toppings are wrong, …
5 Crazy Effective Strategies for Writing High-Converting Copy Read More »
Are you a little tired of hearing people talking about their “competitive advantage?” I am. Not because being aware of your competitors isn’t important and not because you shouldn’t be clear on your value. However, so often we forget that the human behind the product or service is the real competitive advantage. Trust me, not …
Relationship Marketing 101: Why You Are Your Competitive Advantage Read More »
How cliché is it to say this year has flown by? But there’s truth in cliches. Like many people I’ve talked to, 2018 has definitely been a rollercoaster for me, but it’s one that will leave me with lasting blessings and unforgettable lessons I will always take with me in my personal and professional life. …
10 Women Who Unknowingly Made Me a Better Marketer in 2018 Read More »
You’ve probably heard 10 million ways to optimize your Facebook ads by now. So have I. Yet, clearly none of them clicked because I still struggled to see any of those great results everyone was talking about. And then, I started doing my own testing, with the ad copy in particular – in addition to …
6 Silly Mistakes You’re Making with Your Facebook Ad Copy Read More »
My Content Marketing Moment of Truth My marketing moment of truth? The first one came during a product marketing meeting which I, brand new to the company, and in earnest enthusiasm had requested. We’re building a content strategy, I said to the team of three. Uncharted waters for this company, how exciting to be at …
10 Secrets for the Successful Content Marketing Strategist Read More »
