Social Savvy Blog

copywriting for small business

5 Crazy Effective Strategies for Writing High-Converting Copy

By Gabriella Lindsay / June 19, 2019
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What happens when you put moldy cheese and rotten tomatoes on an otherwise perfectly good pizza? The whole thing is ruined! Believe me, I’m a pizza-lover and there’s nothing worse than bad toppings. It doesn’t matter how expertly baked the crust is or how well the sauce has been seasoned. If the toppings are wrong, […]

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relationship marketing

Relationship Marketing 101: Why You Are Your Competitive Advantage

By Bianca Lynch / March 29, 2019
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Are you a little tired of hearing people talking about their “competitive advantage?” I am. Not because being aware of your competitors isn’t important and not because you shouldn’t be clear on your value. However, so often we forget that the human behind the product or service is the real competitive advantage. Trust me, not […]

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social media for small business marketing

Social Media for Small Business: Three Essentials for Success

By Bianca Lynch / May 29, 2019
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One of the best things about being a business owner is the freedom to run your business when, where and how you want. This is a huge deal when it comes to social media. As someone who has worked with several fortune 500 and 100 companies, I’ve seen what limitations a strict social media policy […]

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How to Capitalize on Your Social Media Momentum

By Emily Crookston / January 28, 2019
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There’s no magic formula for building social media momentum. You simply have to keep experimenting, checking your data, and figuring out what audiences respond to. But if you are constantly chasing that “lightning-strike” moment where you feel massive pressure to top your most recent campaign, you could easily face burnout. Instead of always aiming for […]

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7 Social Media Trends You’ll Need to Thrive in 2019

By Bianca Lynch / December 20, 2018
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As we approach the New Year, the time to start planning your 2019 social media strategy is yesterday, aka right now. This is the time to be analyzing the data from the social platforms you’re using, as well as any third-party tools to tell you about your website metrics such as Google Analytics. It’s also […]

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10 Women Who Unknowingly Made Me a Better Marketer in 2018

By Bianca Lynch / November 15, 2018
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How cliché is it to say this year has flown by?  But there’s truth in cliches. Like many people I’ve talked to, 2018 has definitely been a rollercoaster for me, but it’s one that will leave me with lasting blessings and unforgettable lessons I will always take with me in my personal and professional life. […]

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