We’re all familiar with the biggest brands in the world and we all see how the brand adds value to these companies. If you are a small business owner, you might think that branding only works for these large companies, but that is not true. Every business has a brand. The only question is whether […]

There’s no magic formula for building social media momentum. You simply have to keep experimenting, checking your data, and figuring out what audiences respond to. But if you are constantly chasing that “lightning-strike” moment where you feel massive pressure to top your most recent campaign, you could easily face burnout. Instead of always aiming for […]