Tips and tricks on getting the most from your social media channels.
We’re all familiar with the biggest brands in the world and we all see how the brand adds value to these companies. If you are a small business owner, you might think that branding only works for these large companies, but that is not true. Every business has a brand. The only question is whether …
The Ultimate Branding Guide for Small Businesses Read More »
There are now more female entrepreneurs than there ever have been in the past. According to a report from American Express, the number of female-owned businesses grew an amazing 58% from 2007 to 2018. While it is encouraging to see more women in leadership roles, many of these businesses still struggle to meet their full …
How Female Entrepreneurs Can Expand Their Businesses Read More »
What happens when you put moldy cheese and rotten tomatoes on an otherwise perfectly good pizza? The whole thing is ruined! Believe me, I’m a pizza-lover and there’s nothing worse than bad toppings. It doesn’t matter how expertly baked the crust is or how well the sauce has been seasoned. If the toppings are wrong, …
5 Crazy Effective Strategies for Writing High-Converting Copy Read More »
One of the best things about being a business owner is the freedom to run your business when, where and how you want. This is a huge deal when it comes to social media. As someone who has worked with several fortune 500 and 100 companies, I’ve seen what limitations a strict social media policy …
Social Media for Small Business: Three Essentials for Success Read More »
Are you a little tired of hearing people talking about their “competitive advantage?” I am. Not because being aware of your competitors isn’t important and not because you shouldn’t be clear on your value. However, so often we forget that the human behind the product or service is the real competitive advantage. Trust me, not …
Relationship Marketing 101: Why You Are Your Competitive Advantage Read More »
There’s no magic formula for building social media momentum. You simply have to keep experimenting, checking your data, and figuring out what audiences respond to. But if you are constantly chasing that “lightning-strike” moment where you feel massive pressure to top your most recent campaign, you could easily face burnout. Instead of always aiming for …
